Subscriptions aren't the future. They're already the present (and in Spain they're taking off big time)
Sound familiar? You release content, share it with your community, there's interest… but your revenue doesn't reflect the impact you're having. You know it, your team knows it, and even your mom knows it.
But that's changing. And in Spain it's happening faster than many people think.
+3.170 million euros… and counting
The numbers don't lie: in 2021, subscription models in Spain generated more than 3.170 million euros, 28% more than the year before. And if the forecasts are right (spoiler: they will be), in 2025 we'll be talking about more than 8.100 million. Not bad for a market that many people underestimated a couple of years ago.
What's working? On-demand video, yes. But also product clubs, educational memberships, wellness services, premium content… If you sell access, community or ongoing value, you're in the right game.
The media are joining in too (and doing it well)
Traditional press didn't just go digital, it adapted. El País understood it quickly: it launched its subscription in 2020 and already has more than 400.000 subscribers. The key? Valuable content + community + a frictionless experience. Spoiler: you don't need to be El País to apply this formula.
More and more media outlets and creators are betting on monetizing their audience directly instead of depending on the ups and downs of advertising. And that has a name: sustainability.
Why is everyone launching their own “Netflix”?
Because it makes sense.
- You control your revenue (you don't depend on algorithms or volatile CPMs).
- You build community (a real one, not just likes).
- You offer personalized experiences.
- And, yes, you can predict your monthly billing.
What matters: you don't need millions of followers. You need a community that values you and a platform that makes it easy.
But it's not all rosy (and you know it)
The subscription model also has its challenges:
- User fatigue: there are lots of options, and people don't want 15 subscriptions.
- Retention: acquiring is fine, retaining is key.
- Consistent quality content: because good is no longer enough, it has to be relevant.
That's why you need more than a payment gateway. You need strategy. You need tools. You need to understand your community.
And this is where MEMBERSFY 💡
We are a platform built by creators, for creators. We don't sell smoke. We make it easy for you to launch your own subscription business without headaches or abusive commissions.
- You have everything in one place: content, community, payments, automations.
- You can design your own members club without knowing how to code.
- And the best part: we support you from day one.
You're not alone. You're not an experiment. Your content is an asset. Your community, your edge.
🚀 Ready to turn your community into sustainable revenue?
Book a free demo with our team and find out how to launch (or scale) your subscription model in less than 7 days.
Author: Rubén Mancera
FAQ about the subscription business
What is the subscription business?
The subscription business is a model in which users pay on a recurring basis (monthly, quarterly or yearly) to access a product, service or exclusive content. It's used in sectors such as digital media, e-learning, wellness, software and more.
Why is the subscription business growing in Spain?
The subscription business is booming in Spain because of digitalization, changing consumer habits and the search for sustainable revenue by creators, media outlets and brands. In 2021 alone, the sector generated more than 3.170 million euros.
What are the advantages of the subscription business?
The advantages include: recurring revenue, greater customer loyalty, better financial forecasting and a more direct connection with your audience. It also lets you scale without depending on advertising.
How do you start a subscription business?
To launch a subscription business you need:
- A product or content of value.
- An interested community.
- A platform that lets you manage payments, memberships and automations.
Membersfy is an excellent option to get started without technical complications.
What types of businesses work best with the subscription model?
It works very well for digital media, newsletters, online training, premium content, delivery-based products, private communities and exclusive services.
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