eDreams breaks records: with its membership model. Imagine a formula that not only retains customers but boosts revenue by 87 %… That's what eDreams ODIGEO, the Spanish online travel agency, has achieved thanks to its subscription model. If you're looking for a strategy that really works and is profitable, this case will surprise you.
what has eDreams achieved with its subscription model?
Standout financial results
- Annual net profit grew almost 40 %, reaching 45,1 million euros in the fiscal year ended in March 2025
- Revenue topped, for the first time, 717,9 million euros, breaking through the 700 million barrier
- Astonishingly, the 87 % of profit comes from subscription renewals, reducing acquisition costs for the second consecutive year.
Growth projections for its membership
- They have 7,26 million subscribers (Prime) and are aiming for 8,25 million by March 2026
- Recurring EBITDA could nearly double to 215‑220 million euros over that same period
why is this model so effective and profitable?
Concrete advantages
- Recurring revenue: you pay a fee (between 54,99 € and 90 €/year) and get access to discounts on flights and hotels
- Loyal customers: mass renewal after the first year lowers the acquisition cost.
- Scalability: once the system is up and running, each new subscriber adds value at little extra cost.
Applicable to other industries
This model isn't exclusive to travel. Software, fitness, training or service companies can also replicate it: a monthly or yearly membership creates community and ensures steady cash flow.
MEMBERSFY: the perfect formula to launch your profitable membership model
Do you want to apply this strategy to your business? With membersfy.com/ you can:
- Design your subscription plan with tiers, exclusive benefits and automatic renewals.
- Manage recurring payments and send renewal reminders without hassle.
- Build a community of loyal subscribers who share interests and values.
Advantages of MEMBERSFY
- Easy integration into your website or digital platform.
- Real-time statistics on revenue, retention and subscriber behavior.
- Full automation, from user management to sending notifications.
- Support and resources to scale your membership without losing service quality.
Steps to successfully implement a membership
- Analyze your audience and define the irresistible value of your subscription.
- Set clear prices and differentiated benefits (e.g., exclusive content, webinars, discounts).
- Use membersfy.com/ to set up and manage your program without costly development.
- Launch an attractive campaign: use testimonials, launch promos and urgency.
- Review results: renewal, churn, monthly recurring revenue (MRR)…
Conclusion on how to launch a profitable membership model
eDreams' success shows that a well-executed membership model can revolutionize a business, generating recurring revenue, loyalty and scalability. If you want to make a similar leap, membersfy.com/ is your ideal ally to design, launch and scale your own subscription program.
Act now!
Don't let this opportunity pass. Visit membersfy.com/, discover how its platform works and start turning customers into loyal, recurring followers.
Author: Rubén Mancera
You may also be interested in:
25 membership website ideas you can implement today
Launch your own
academy today
Stop depending on social media algorithms. Build a real, scalable business that is 100% yours.